How Were the Nike Air Jordan 4 Created? A Look at the Popular Model
How do you design the next version of one of the most iconic sneakers in history? Tinker Hatfield and his team faced a real challenge when they set out to create the Nike Air Jordan 4, which was meant to be another standout model in the Jordan line and the successor to the popular Air Jordan 3.
The first Black Cement and White Cement models were showcased in Sports Illustrated magazine in November 1988. The sneakers officially saw the light of day at the NBA All-Star Game in February 1989, where basketball legend Michael Jordan put them to the test, scoring an impressive 28 points in the Air Jordan 4 Black Cement.
The AJ4 went on sale later that same year, becoming the first model in the Air Jordan 4 line available worldwide. Despite mixed feelings about them and a slightly higher price ($10 more than their predecessor), these one-of-a-kind sneakers quickly won over fans around the world.
Popular Nike Air Jordan 4 Models
Air Jordan 4 Retro Oxidized Green
The Oxidized Green is one of the more interesting releases in the Air Jordan 4 line. It stands out for its unique color combination, with a dominant oxidized green shade paired with white and black accents. It's a classic look with a modern twist, ideal for anyone looking for more than standard athletic footwear.
Air Jordan 4 Retro Frozen Moments
Frozen Moments is an edition that pays tribute to key moments in Michael Jordan's career. The sneakers come in an icy white colorway with subtle metallic touches that recall the frosty moments on the court. They're not just athletic footwear but also a piece of basketball history.
Air Jordan 4 Retro Thunder 2023
Thunder 2023 is a re-release of one of the most sought-after Air Jordan 4 colorways. Originally released in 2006, Thunder returns in a new edition with an intense black and yellow design that undoubtedly catches the eye. It's a must-have for collectors and Jordan fans.
Air Jordan 4 Retro Blank Canvas
The Blank Canvas lets fans and artists customize their sneakers by hand. The initially white, blank canvas can be personalized with unique designs and colorful touches. It's an ideal choice for anyone who wants to express themselves through fashion while still enjoying the classic comfort of the Air Jordan.
New Features and Look of the Nike Air Jordan 4. What's New?
The Nike Air Jordan 4 introduced a new technology – a mesh layer, achieved by using soft plastic, designed to make the sneaker more breathable. But what set this design apart were the famous wings, which let you customize the fit with as many as 18 different lacing options!
The Nike Air Jordan 4 came across as a mid-height sneaker that weighed less than its predecessor. The Air Jordan 4 had a different design from earlier models. They emphasized a more luxurious character.
The focus here was on functionality. Hatfield used synthetic Durabuck leather, which made them lighter and ready for heavy use. For Nike, the benefit was twofold, because Durabuck was also more economical and did not require the use of animal hides.
The Shot – An Iconic Moment for the Nike Air Jordan 4
One of the most memorable moments linked to the Nike Air Jordan 4 was undoubtedly "The Shot". Wearing the Air Jordan 4 Black Cement, Michael Jordan delivered a thrilling finish for the fans in Cleveland on May 7, 1989, when his Chicago Bulls beat the Cleveland Cavaliers in the fifth game of the first round of the NBA playoffs. With the series tied 2-2, both teams were fighting for a decisive win.
Shooting over his defender, Cavaliers player Craig Ehlo, Jordan secured himself and his sneakers an unforgettable place in basketball history. He scored a total of 44 points in that game.
Nike Air Jordan 4 Collaborations
A decade after its debut, Nike refreshed the Air Jordan 4 design. The classic Black Cement and White Cement versions returned alongside the innovative Retro+ line, which brought new color variations and several updates to the traditional model. Since then, we have seen many new versions and returns of iconic models.
We can't forget the important collaborations that enriched the story of the Nike Air Jordan 4.
Eminem, Travis Scott, KAWS and Drake are just a few of the many icons who had a hand in reinterpreting this model. All of these special editions became hugely popular on the secondary sneaker market.
Many of their prices today are certainly much higher than the original AJ4 price from the late 80s. Worth noting is the Eminem x Carhartt x Air Jordan 4, which reaches an average price of around $20,000, while the exclusive UNDEFEATED edition is valued at over $50,000!
The Air Jordan 4 x Travis Scott F&F or the exceptional OVO x AJ4 Splatter created by Drake can be found for around $30,000. Recent releases such as the collection co-created with Union or the Red Thunder and Lightning models continue to draw the attention of fans around the world.
