How Did Trapstar Climb to the Top of Streetwear?

Trapstar is a brand born in West London. It champions individuality and expression. It blends music, art and fashion to bring into the world clothes with expressive patterns and bold colors. In recent years, riding the wave of changing fashion trends, the brand has been reaching peak popularity, becoming a symbol of modern urban style. Now let's take a look at how it got there.

What Drives Trapstar

The brand's inspiration comes from the dynamic environment of London's streets, where it was born. Its designers constantly draw on the rich urban culture of the city, which comes through in their clothing designs, capturing the energy and originality of street life.

Trapstar's collections are dominated by an aesthetic that blends elements of urban artistic expression, such as graffiti and streetwear, with fashionable trends. Its clothing stands out with bold patterns, unconventional graphics and a thoughtful use of color, which appeals to daring people who follow the latest fashion trends.

Congratulations @Santandave1 We’re All Alone In This Together. Out Now. Run It Up! pic.twitter.com/g3HRcpzksN

— Trapstar London (@TrapstarLondon) July 23, 2021

The Origins of Trapstar

When Trapstar started out in 2005, it wasn't even selling anything. The founders, Mikey, Lee and Will, first made things for themselves. The three friends shared a love of music, fashion and sneakers. They showed off their designs on MySpace. Yes, this brand began almost two decades ago.

Each of the founders made T-shirts in his own style as a kind of friendly rivalry. The goal was to come up with a better design than your buddy.

Using his Nokia, Mikey snapped a photo of a picture he had recently bought for his home. That photo later became the print on one of his T-shirts. When the shirt wasn't available for sale, his friends started half-jokingly threatening to make knockoffs of it just to get their hands on one. That was the moment that signaled to Mikey that it was time to start selling officially.

Trapstar is pleased to announce our collab with @rihanna x @Eminem for the Monster tour merchandise collection pic.twitter.com/0kithDhjnK

— Trapstar London (@TrapstarLondon) July 30, 2014

Trapstar's First Sales

Nobody believed Trapstar could succeed. None of the stores wanted to add Trapstar clothing to their range. So the founders had to do things differently to break into the mainstream.

They started out selling at pop-ups, standing out with a distinctive way of packing and delivering goods. Customers could buy clothes by sending a text message to a dedicated company phone. Once payment and pickup location were arranged, the ordered products were delivered in pizza boxes. By 2010 they had earned enough to open the Trapstar flagship store on Portobello Road in West London.

Jay-Z's Investment in Trapstar

Trapstar kept gaining popularity. A$AP Rocky, Rihanna, Kanye West and The Weeknd started wearing the brand's clothes. Best of all, none of them was paid to put them on. It only showed the recognition the brand enjoys.

Trapstar's uniqueness and its street-fashion appeal caught the attention of Jay-Z's Roc Nation. The partnership with Roc Nation, a major player in the entertainment industry, provided not only financial investment but also a vast platform for Trapstar to reach a wider audience. The collaboration was part of Trapstar's broader strategy of teaming up with influential figures in the music and fashion industries, using those connections to boost the brand's visibility and appeal.

Jay-Z's decision to invest in Trapstar can be put down to the brand's strong connection to street culture and its authentic representation of an urban lifestyle, which resonates with the ethos of Roc Nation. Roc Nation's investment helped take Trapstar to new heights, leading to high-profile collaborations and greater recognition in the fashion industry.

Men’s Quilted Jacket Restocking Online Sunday 6PM | Limited Quantities Available! pic.twitter.com/ckqecI0ezB

— Trapstar London (@TrapstarLondon) January 23, 2019

How Trapstar Is Doing Today

Trapstar London continues to be a standout brand on the streetwear scene, offering a wide range of clothing and accessories that reflect its distinctive urban style. The brand's latest offerings include everything from hoodies, T-shirts and tracksuits to jackets, dresses, skirts and various accessories such as bags and headwear. It has collections for both men and women, showcasing new products as well as archive collections that suit different tastes and preferences.

Trapstar London maintains its position in the fashion industry by constantly updating its collection with trendy, high-quality designs that appeal to a global customer base. The brand's dedication to innovation and its roots in music and urban culture remain visible in its designs, its collaborations and the celebrities it attracts.

Where to Buy Trapstar Clothing

Want to be part of Trapstar? Come visit us! Click here to dive into a world of individuality and personal style. Seize the chance and pick something for yourself from our collection of Trapstar T-shirts and sweatshirts. And as a bonus, we're offering a whole range of accessories too. See you in the Trapstar crew!