Trapstar, a brand established in West London. He focuses on individualism and expression. He combines music, art and fashion to release clothes with expressive patterns and vivid colors. In recent years, in a wave of changing fashion trends, this brand is reaching the heights of popularity, becoming a symbol of modern, urban style. And now we’ll take a look at how she got to that point.
What drives Trapstar
The inspiration for the brand comes from the dynamic environment of London’s streets, which is where it originated. The designers are constantly drawing on the city’s rich urban culture, which is reflected in their clothing creations, reflecting the energy and originality of street life.
Trapstar’s collections are dominated by an aesthetic that combines elements of urban artistic expression, such as graffiti and streetwear, with trendy trends. Their garments are distinguished by bold designs, unconventional graphics and thoughtful use of colors, which attracts the attention of bold people who follow the latest fashion trends.
Congratulations @Santandave1 We’re All Alone In This Together. Out Now. Run It Up! pic.twitter.com/g3HRcpzksN
– Trapstar London (@TrapstarLondon) July 23, 2021
Genesis of the Trapstar brand
When Trapstar started in 2005, it didn’t even sell anything. Founders Mikey, Lee and Will first created things for themselves. The three friends shared a love of music, fashion and sneakers. They exhibited their projects on MySpace. Yes, this brand was established almost two decades ago.
Each of the founders created T-shirts in their own style on the basis of joint competition. The goal was to do a better project than his colleague.
Mikey, using his Nokia, captured in a photo a painting he had recently purchased for his home. This photo later became the design on one of his T-shirts. When the T-shirt wasn’t available for sale, his friends began half-jokingly threatening to create fakes of it so they could get their hands on it. It was this moment that became Mikey’s signal that it was time to start official sales.
Trapstar is pleased to announce our collab with @rihanna x @Eminem for the Monster tour merchandise collection pic.twitter.com/0kithDhjnK
– Trapstar London (@TrapstarLondon) July 30, 2014
Trapstar’s first sale
No one believed that the Trapstar brand could succeed. None of the stores wanted to introduce Trapstar clothing into their assortment. Therefore, the founders had to act differently to break through to the mainstream.
They started their business by selling in pop-ups, distinguished by their particular way of packaging and delivering goods. Customers could purchase garments by sending a text message to the company’s special phone. After arranging payment and pickup location, the ordered products were delivered in pizza boxes. By 2010, they had earned enough to open a Trapstar brand flagship store on Portobello Road in west London.
Jay-Z’s investment in Trapstar
Trapstar has steadily gained in popularity. The brand’s clothes have begun to be worn by A$AP Rocky, Rihanna, Kanye West or TheWeeknd. Best of all, none of these people were paid to put them on. This just showed what kind of recognition the brand enjoys.
Trapstar’s uniqueness and its fashion street appeal have attracted the attention of Jay-Z’s Roc Nation. The partnership with Roc Nation, a major player in the entertainment industry, not only provided a financial investment, but also an extensive platform for Trapstar to reach a wider audience. This collaboration was part of Trapstar’s broader strategy to partner with influential figures in the music and fashion industries, leveraging these connections to increase brand visibility and appeal.
Jay-Z’s decision to invest in Trapstar can be attributed to the brand’s strong connection to street culture and its authentic representation of the urban lifestyle, which resonates with the Roc Nation ethos. Roc Nation’s investment has helped take Trapstar to new heights, leading to high-profile collaborations and increased recognition in the fashion industry.
Men’s Quilted Jacket Restocking Online Sunday 6PM | Limited Quantities Available! pic.twitter.com/ckqecI0ezB
– Trapstar London (@TrapstarLondon) January 23, 2019
How Trapstar is doing today
Trapstar London continues to be a standout brand on the streetwear scene, offering a wide range of clothing and accessories reflecting its signature urban style. The brand’s latest offerings include everything from hoodies, T-shirts and tracksuits to jackets, dresses, skirts and various accessories such as bags and headwear. They have collections for both men and women, showcasing new products as well as archival collections that suit different tastes and preferences.
Trapstar London maintains its position in the fashion industry by constantly updating its collection with fashionable and high-quality designs that appeal to a global customer base. The brand’s dedication to innovation and its roots in music and urban culture remain evident in its projects, collaborations and the celebrities it attracts.
Where to buy Trapstar clothing
Do you want to become part of Trapstar? Stop by and see us! Click here to dive into the world of individualism and personal style. Grab a bargain and choose something for yourself from our collection of Trapstar shirts and sweatshirts. And to top it off, we’re also throwing in a whole range of accessories. See you in the Trapstar community!
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