UGG

From the Australian Beach to the Urban Jungle

The UGG brand originated in Australian surf culture, where it was initially used mainly to keep feet warm after long hours on the board. Over time, however, the brand left the coastal climes and won the hearts of consumers in large metropolitan areas. The entry into the world of streetwear was gradual, but effective: from surfer utility to a full-fledged element of urban styling. Today, UGG is a synonym for comfort and style, which is increasingly being found in the closets of street fashion fans, at the same time surprising with unobvious interpretations of the famous sheepskin shoes.

Emblem Recognizable Around the Globe

The distinctive, large letters that make up the name UGG have become the brand’s calling card, appearing both on shoe labels and on clothing and accessories. This simple yet distinctive logo symbolizes the highest quality materials and unique production technology. UGG uses premium sheepskin, thanks to which the shoes are famous for their unparalleled softness and warmth. In the context of streetwear, the brand’s logo attracts attention with its minimalist form and is associated with luxury available on a daily basis – the key here is the combination of comfort and fashion consciousness.

Groundbreaking Partnerships in the World of Fashion.

UGG does not shy away from collaborations that strengthen its position in the dynamic environment of street fashion. Each such combination causes quite a stir among trend enthusiasts and collectors of unconventional designs:

• Telfar: The joint designs focus on combining modern silhouettes with the soft and cozy finishes characteristic of UGG.
• BAPE: A capsule created with the iconic Japanese streetwear brand brought bold camouflage and distinctive graphic motifs to the classic footwear.
• Heron Preston: The collaboration, in which design avant-garde met comfort, showed that raw forms and warm sheepskin can create a non-obvious, yet cohesive juxtaposition.

Through these collaborations, UGG proves that it can find its way into a variety of styles and conventions while maintaining its unique character.

The New Face of Sheepskin Shoes.

Although for years UGG shoes were associated with winter, “home” looks, today the brand goes beyond the usual patterns. Streetwear styling with the classic model in the lead role can be seen on the catwalks, in music videos and on the streets of the most fashionable districts of world capitals. By adding platforms, unusual colors or remodeled silhouettes, UGG not only maintains its identity, but also constantly refreshes it. As a result, consumers receive a product that combines the comfort of a luxury home and the nonchalant character of urban subcultures in a single shoe.

UGG is an example of a brand that has successfully transcended its original niche, becoming an important reference point for anyone who follows the latest trends. Combining functionality and distinctive style, the company has become a permanent fixture in the panorama of contemporary streetwear, inspiring more designs and continuing to prove that truly universal design resists all seasonal restrictions.