SKIMS

SKIMS – The Modern Definition of Streetwear Minimalism

SKIMS is a brand founded by Kim Kardashian that has revolutionized the lingerie, shapewear and streetwear market. Since its debut in 2019, SKIMS has made a name for itself with innovative fabrics, minimalist cuts and a versatile color palette that make the clothes perfect for modern street style.

The brand focuses on comfortable, tailored cuts that accentuate the silhouette, but at the same time fit into the trend of casual streetwear inspired by the 1990s. Thanks to high-quality materials and simple but striking design, SKIMS has become a key player in the modern lifestyle apparel market .

Subtle Branding and Recognizable Aesthetics

SKIMS is distinguished by its minimalist approach to branding, which sets the brand apart from many classic streetwear giants. Key elements of the visual identity are:

• Clean, neutral logo – delicate typography, often in a tone that matches the collection’s color scheme.
• Beige and earthy color palette – SKIMS consistently uses neutral tones, from light beiges to deep browns, emphasizing a modern aesthetic.
• No flashy branding – the SKIMS logo is usually subtly embossed or embroidered, which emphasizes the luxurious and subdued nature of the garments.

In the world of streetwear, SKIMS stands out with tailored ensembles, loose sweatpants and tops made of innovative materials that combine comfort with fashion sophistication.

Collaborations That Introduced SKIMS to the Streetwear World

Although SKIMS began as an underwear brand, it has entered the world of streetwear through carefully selected collaborations. Key collaborations include:

• SKIMS x Fendi – an exclusive collection combining the luxury design of the Italian fashion house with the minimalist aesthetic of SKIMS.
• SKIMS x NBA – an official collaboration with the NBA league, presenting sporty ensembles in a casual, streetwear look.
• SKIMS x Swarovski – a limited edition collection of underwear and sportswear adorned with crystals, redefining the concept of luxury streetwear.
• SKIMS x Snoop Dogg – a campaign featuring the hip-hop legend, promoting family streetwear and highlighting the brand’s diversity.

SKIMS as Synonymous with Modern Minimalist Streetwear

SKIMS has proven that streetwear doesn’t just have to be oversize and sporty – it can also be tailored, subtle and luxurious. The brand has created a new trend in the world of street fashion, redefining the concept of casual style with innovative materials, versatile cuts and timeless colors.

With thoughtful aesthetics and top-level collaborations, SKIMS has become one of the most influential brands in modern streetwear, attracting the attention of both lovers of comfortable fashion and fans of luxurious minimalism.