New Balance

New Balance – From Sports Legacy to Streetwear Icon

New Balance is a brand that started as an orthopedic shoe manufacturer to become one of the most important players in the world of sneakers and streetwear. Thanks to superior craftsmanship, classic silhouettes and iconic models, NB has earned its status as a premium brand in the world of street fashion. Today, New Balance shoes are worn not only by runners, but also by sneaker collectors and style icons.

Recognizable Logo and Key Style Elements

One of the most iconic marks of New Balance is the letter “N”, placed on the side panel of most shoe models. The simple but striking branding has become a symbol of the brand’ s classic, timeless aesthetic.

New Balance is also famous for its numbered models, which have become classics in the streetwear world:

• New Balance 550 – retro basketball-inspired sneakers of the 1980s, which took the market by storm with their minimalist, universal design.
• New Balance 990 – an iconic model from the “dad shoes” series, which has gained status as a luxury sneaker thanks to its high-quality materials and comfort.
• New Balance 2002R – a classic running silhouette that has become one of the most coveted models in streetwear thanks to the trend for “technical” sneakers.
• New Balance 327 – a modern reinterpretation of archival running models from the 1970s, distinguished by an aggressive, sporty silhouette.

The Most Important Collaborations That Have Taken the Brand to a New Level

New Balance has been collaborating with top designers and streetwear brands for years, creating unique versions of its iconic models. Here are the most important collaborations:

• New Balance x Aimé Leon Dore – a collaboration with the New York-based brand that brought the 550 model back to life and gave it the status of a streetwear classic.
• New Balance x JJJound – minimalist, luxury versions of classic NB models that have become an object of desire for collectors.
• New Balance x Salehe Bembury – nature-inspired designs with unique colors and textures, redefining NB’s running models.
• New Balance x Stone Island – technical, futuristic aesthetics combined with precise craftsmanship to create sneakers of exceptional character.
• New Balance x Bodega – bold, unusual versions of classic models that combine sporty character with unique vintage style.

New Balance as Synonymous with Comfort and Style in Streetwear

With its timeless design, excellent workmanship and apt collaborations, New Balance has established itself as one of the most important brands in streetwear. NB sneakers combine comfort with classic style, matching both sporty and elegant looks.

New Balance is a brand that does not blindly follow trends, but creates its own timeless approach to street fashion, inspiring the next generation of sneakerheads and streetwear fans.