Medicom

Medicom Toy – Collectible Art in the World of Streetwear

Medicom Toy is a Japanese brand that has been at the intersection of streetwear, art and pop culture for years. Founded in 1996, it has become a global phenomenon with its iconic Be@rbrick figurines, which have attracted both collectors and streetwear fans. Through collaborations with major brands and artists, Medicom Toy sets trends, combining designer toys with street fashion.

Cult Designs and Iconic Themes

The main symbol of Medicom Toy is Be@rbrick, a LEGO-style anthropomorphic teddy bear that has become a canvas for the world’s most important artists, designers and brands. The figurine, available in various sizes (from 100% to 1000%), regularly appears in limited editions that instantly become collector’s items.

In addition to Be@rbrick, Medicom Toy has also created Kubrick, another LEGO-inspired figurine, as well as various pop culture figures such as Disney, Star Wars and Marvel characters. In the context of streetwear, it is Be@rbrick that has become the most recognizable item, appearing in boutiques and fashion collections around the world.

Key Collaborations That Shocked the Market

Medicom Toy has become a key player in the streetwear world through unique collaborations with major brands and artists. Here are some of the most important ones:

• Nike x Medicom Toy – Dunk SB limited editions inspired by Be@rbrick, which have become the holy grail for sneakerheads.
• Supreme x Be@rbrick – any collaboration with Supreme immediately becomes an object of desire. The red bear with the Supreme logo is one of the most recognizable designs.
• BAPE x Medicom Toy – figurines inspired by BAPE’s iconic camouflage patterns and the Milo Monkey motif.
• Kaws x Be@rbrick – a series of figurines with distinctive “X’s” instead of eyes that fit perfectly into the streetwear aesthetic.
• Dior x Medicom Toy – a luxury version of Be@rbrick designed by Kim Jones for Dior, combining high fashion with collectible art.
• Travis Scott x Be@rbrick – an exclusive figurine inspired by the Cactus Jack aesthetic that has conquered the collector’s market.

Medicom Toy as a Symbol of Streetwear Culture

Medicom Toy has proven that streetwear is not just clothing, but also art and collectibles. Be@rbrick has become one of the most important objects in the world of hype, with limited editions reaching astronomical prices on the secondary market. Through constant collaborations, the brand is constantly redefining the boundaries between fashion, pop culture and design, making the figures not just toys, but full-fledged works of contemporary art.