Fendi

Fendi – Luxury Fashion That Conquered the Streets

Fendi is a brand that has been associated with Italian craftsmanship and luxury for decades, but in recent years it has also become a key player in the world of streetwear. With its innovative approach to design, collaborations with pop culture icons and bold reinterpretations of classic cuts, Fendi has successfully brought its exclusive aesthetic to the streets.

Fendi and the New Definition of Streetwear

Founded in Rome in 1925, Fendi spent years building its reputation as a fashion house specializing in fur, leather accessories and elegant tailoring. However, under the leadership of Silvia Venturini Fendi and later Kim Jones, the brand began experimenting with bolder silhouettes, looser cuts and dynamic graphics that fit perfectly with the streetwear aesthetic.

As a result, Fendi has become one of those luxury brands that seamlessly blends high fashion with street fashion, while maintaining its DNA based on craftsmanship and the highest quality materials.

Fendi’s Key Collaborations in the Streetwear World

Fendi is constantly expanding its influence, combining exclusivity with youthful energy. Here are the most important collaborations that have contributed to the brand’s entry into the streetwear world:

• Fendi x Fila (FENDI/FILA “FENDI MANIA”) – One of the most unexpected collaborations that interpreted Fila’s sporty logo into a Fendi aesthetic, creating a collection inspired by ’90s nostalgia and streetwear athleisure style.
• Fendi x Supreme – A limited edition collection that combined the Roman elegance of Fendi with the New York style of Supreme. Oversize sweatshirts, the Fendi logo combined with Supreme’s aesthetic and exclusive accessories have become a symbol of luxury streetwear.
• Fendi x Nicki Minaj – The “Fendi Prints On” collection, inspired by the iconic lyrics from the song “Chun-Li,” introduced elements of metallic fabrics, neon colors and oversize silhouettes to streetwear.
• Fendi x Fragment Design – A collaboration with Hiroshi Fujiwara, a pioneer of Japanese streetwear, transformed classic Fendi pieces into minimalist, technical designs with subtle branding.
• Fendi x Jackson Wang – A collection inspired by sporty streetwear, combining monochromatic styling, oversize forms and subtle Fendi logos.

Each of these collaborations has proven Fendi’s ability to adapt to modern trends while maintaining its luxurious character.

Distinctive Elements and Iconic Logos

Fendi has always relied on a strong visual identity, and in streetwear its logos and motifs have become a key styling element:

• FF Monogram (Zucca Print) – Designed by Karl Lagerfeld in 1965, the double monogram “FF” is one of the most recognizable patterns in fashion. Today it often appears in oversize versions on sweatshirts, jackets and sneakers.
• FENDI Roma – Minimalist branding that highlights the brand’s Italian heritage and is often used in streetwear collections.
• Vibrant Colors and Technical Materials – The brand often experiments with neon, metallic fabrics and high-quality nylon, which give its collections a modern, dynamic feel.
• Fendi Baguette Bag in Streetwear Style – The classic Baguette bag, well-known from the 1990s, has also become a streetwear staple with its bold designs, versions in nylon and sporty straps.
• Experiments with Proportions – Oversize coats, short bomber jackets, wide pants and layered styles give the collections a streetwear feel, while maintaining Italian elegance.

What awaits Fendi in the World of Streetwear?

Fendi has proven that luxury and streetwear can go hand in hand, creating a unique style that draws on both craftsmanship and the youthful energy of street fashion. Through further collaborations with global icons and the introduction of cutting-edge technology in designs, the brand continues to maintain its position as one of the most important players in luxury streetwear.

Regardless of changing trends, Fendi remains true to its aesthetics – exclusive yet accessible to a new generation of street fashion fans. It is a brand that is not afraid to experiment and redefines the boundaries between haute couture and streetweare.