Burberry

Burberry – British Elegance in a Modern Edition

Burberry is a brand that has symbolized British classics, timeless style and an innovative approach to fashion for more than 150 years. Known for its iconic trench, distinctive check and luxurious fabrics, today it combines tradition with modern street wear, redefining luxury for new generations.

A Story Full of Innovation

Burberry was founded in 1856 by Thomas Burberry, who had a clear vision – to create weatherproof yet elegant clothing. It was he who invented gabardine, a waterproof but breathable fabric that revolutionized outdoor clothing.

The brand became popular among the British aristocracy and military – its coats were worn by soldiers during World Wars I and II. Years later, Burberry gained status as a global style icon, moving from upscale wear to luxury high fashion.

Collaborations that Refreshed Burberry

Although Burberry is associated with classics, the brand is eager to experiment with collaborations that add a fresh and modern touch. Here are some of the most interesting collaborations:

• Burberry x Supreme – A fusion of luxury and streetwear that resulted in a collection inspired by British classics – coats, sweatshirts and a distinctive check motif.
• Burberry x Riccardo Tisci – As creative director, Tisci brought a more modern, streetwear feel to the collection, revolutionizing the brand’s aesthetic.
• Burberry x Vivienne Westwood – A tribute to the British avant-garde. The collection combined classic Burberry fashions with Westwood’s punk spirit to create unique designs inspired by the 1980s.
• Burberry x Gosha Rubchinskiy – An experimental collaboration with the Russian designer that gave the classic Burberry stole a new, post-Soviet feel.
• Burberry x Pop Trading Company – A collaboration that brought sports and skateboarding inspiration to the brand’s classic cuts.

Each of these collaborations has demonstrated Burberry’s ability to preserve its heritage while keeping up with trends and new generations of customers.

Recognizable Aesthetics and Brand Symbolism

Burberry has created several distinctive elements over the years that define its style and recognition:

• Cult Check (Burberry Check) – A pattern in shades of beige, black, red and white that appears on coats, scarves and accessories. It is one of the most iconic motifs in the fashion world.
• Trench Coat – Burberry’s most recognizable product, which originated as clothing for the British military and today is a symbol of luxury elegance.
• New Burberry Logo – In 2018, the brand underwent a rebranding, ditching the classic coat of arms in favor of a simple, modern logo that emphasizes the brand’s contemporary character.
• Monogram TB – The stylized letters “TB” (Thomas Burberry) have become the brand’s new symbol, bringing a fresh element to the classic aesthetic.
• Neutral Color Palette – Beiges, browns and classic black dominate Burberry’s collections, emphasizing their timeless and elegant character.

Evolution and Direction for the Future.

Burberry has proven that a luxury brand can simultaneously cherish its heritage and constantly evolve. With new creative directors such as Daniel Lee, the brand is returning to its roots with a focus on quality, craftsmanship and elegant cuts, but at the same time adapting to contemporary fashion by experimenting with new cuts and technologies.

Burberry is more than a brand – it is a symbol of British classics that continues to evolve, inspiring generations to come with its timeless style and innovative approach to luxury