Asics

Asics – Perfection of Technology and Comfort

Asics is one of the most important brands in the world of athletic footwear, known for its innovative technologies, unparalleled comfort and precise approach to the biomechanics of movement. For years, it has provided top-quality footwear for runners, athletes and streetwear enthusiasts, combining functionality with distinctive Japanese minimalism.

The Asics Legacy – From Sports to Style

The brand was founded in 1949 in Japan as Onitsuka Co., Ltd. and its founder, Kihachiro Onitsuka, had one goal – to improve the physical fitness of young people through sports. In the 1970s, the company adopted the name Asics, which is an acronym for the Latin phrase Anima Sana In Corpore Sano (“In a healthy body a healthy spirit”). This philosophy has shaped the brand’s DNA from the beginning, focusing on innovative solutions for athletes.

Today, Asics is not only one of the leaders in the running shoe market, but also a key player in the sneaker world, thanks to its unique designs and collaborations with some of the biggest names in fashion and streetwear.

Cult Collaborations – When Technology Meets Style

Over the years, Asics has forged collaborations with visionary designers and streetwear brands, creating limited editions of its classic models. Here are some of the most notable collaborations:

• Kith x Asics – Ronnie Fieg, the creator of Kith, has repeatedly reinterpreted classic Asics models such as the Gel-Lyte III, adding luxurious materials and modern color variations.
• Comme des Garçons x Asics – The avant-garde Japanese brand has brought its aesthetic to Asics models, creating futuristic silhouettes with unusual textures and distinctive colors.
• Vivienne Westwood x Asics – A collection inspired by punk aesthetics, in which classic running models have been given bold prints and deconstructive elements.
• Sean Wotherspoon x Asics – The iconic sneaker designer has created a colorful version of the Gel-Lyte III, using environmentally friendly materials.
• JJJound x Asics – A minimalist collaboration in which the Canadian brand has opted for subdued, subtle versions of classic running silhouettes.

Each of these collaborations has shown that Asics is not only a sports brand, but also one of the key forces in the world of sneaker fashion.

Recognizable Branding and Cult Models

Asics is a brand with an extremely distinctive design that is instantly recognizable in both the sports and streetwear worlds. Key visual elements include:

• “Tiger Stripes” logo – The characteristic stripes on the sides of the shoes, which symbolize dynamics and movement. This element has become iconic and is present in almost all Asics models.
• GEL™ technology – A cushioning system that emerged in the 1980s and remains one of the brand’s most important assets today, providing unparalleled comfort.
• Classic Silhouettes – Models such as the Gel-Lyte III, Gel-Kayano, Gel-Nimbus and Gel-Quantum have become a staple for runners and sneakerheads alike.
• Subdued, Technical Aesthetics – Asics does not follow short-term trends, instead consistently developing its signature sporty-urban style.

Asics in the Future – Continuous Evolution

The brand continues to advance its technologies and aesthetics, remaining at the forefront of footwear innovation. With a constant balance between functionality and streetwear style, Asics continues to be one of the most influential footwear brands, appreciated by athletes and fashion lovers alike.

One thing is certain – Asics will continue to combine advanced technology with timeless design, inspiring the next generation to move, style and innovate.