Adidas

Adidas – Icon of Sport and Style

Adidas is one of the world’s most recognizable sports brands, combining technological innovation with timeless design. It has been synonymous with quality, performance and style for decades, inspiring athletes and street fashion lovers alike.

History and Heritage

The brand was founded in 1949 when Adolf “Adi” Dassler founded Adidas, continuing the family tradition of manufacturing athletic footwear. It quickly gained recognition for its groundbreaking designs that supported the world’s top athletes. Over the decades, Adidas expanded into apparel and accessories, creating a global sports and fashion empire.

Key Collaborations

Adidas is known for its innovative collaborations with sports, fashion and cultural icons. Among the most important are:

• Yeezy (Kanye West) – A revolutionary sneaker and apparel line that changed the face of streetwear, offering unique silhouettes and a neutral color palette.
• Pharrell Williams – “Human Race” collections celebrating diversity and positive messages, combining vibrant colors and comfortable cuts.
• Prada x Adidas – Luxurious reinterpretations of classic models such as the Superstar, made from the highest quality materials.
• Gucci x Adidas – A collection combining sportiness with Italian luxury, transforming iconic designs into fashion masterpieces.
• Bad Bunny – Eclectic, colorful editions of Forum Low that reflect the artist’s energy and unique style.

Classic Logos and Design

Adidas has been consistently building its visual identity using several distinctive symbols:

• Trefoil (1972) – The classic “clover” logo representing Adidas Originals’ iconic retro style line.
• Three Stripes – The brand’s most recognizable element, symbolizing dynamism, balance and progress.
• Performance Logo (1991) – A modern, minimalist mark used in sports lines, referring to movement and performance.

Adidas also stands out for its distinctive footwear designs, such as the Superstar, Stan Smith, Gazelle, Samba and Ultra Boost, which have become a permanent part of streetwear and sports history.

Adidas Today and Tomorrow

With a relentless pursuit of innovation, Adidas introduces cutting-edge technologies like Boost, Primeknit and Futurecraft, redefining comfort and performance. At the same time, it is committed to sustainability, creating recycled products and promoting an eco-friendly approach to manufacturing.

Today, Adidas is more than a sports brand – it is a symbol of culture, style and progress that continues to shape trends and inspire generations to come.