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The Origins of the Nike x Off-White Collaboration

For years, Nike x Off-White collaborations have generated enormous excitement in the fashion and streetwear world. Their joint projects, initiated by the late Virgil Abloh—founder of Off-White—pushed the boundaries of athletic footwear design. The “THE 50” collection, also referred to as “LOT,” is one of the most recognizable outcomes of this partnership, offering 50 unique variants of the popular Nike Dunk Low model.

Virgil Abloh’s Distinctive Style

All Nike x Off-White designs showcase Abloh’s hallmark aesthetic, combining minimalist forms with eccentric details. The “LOT” collection retains familiar Off-White design elements such as:

  • Visible stitching and detached labels – giving the shoes a raw, somewhat experimental character.
  • Quotation mark prints – typographic accents, like “SHOELACES” on the laces or “NIKE” on the upper.
  • Industrial fasteners and tags – signature plastic tags or an additional set of brightly colored laces.

50 Unique Variations of a Single Model

The “THE 50” collection is based on the classic Nike Dunk Low but introduces an innovation in the form of 50 different versions. The main variations lie in the color of specific details:

  • Laces, labels, side patches – featuring different color options, giving each pair subtle distinctions.
  • LOT number – ranging from 1 to 50, visible on the sole or upper panel, confirming each pair’s exclusivity.

Despite a common design foundation, every release has its own unique twist. Collectors particularly covet the extreme variants: “1 of 50” with white finishes and “50 of 50” in a darker color scheme.

Limited Availability and Collectible Value

The “THE 50” collection was originally released primarily through so-called “Exclusive Access,” which heightened sneaker enthusiasts’ and collectors’ interest even further. Limited supply meant that each pair quickly became highly sought after, often fetching premium prices on the resale market.

How to Wear and Style Them

Although the Nike Dunk Low is generally associated with basketball and streetwear, the “THE 50” models can easily be integrated into various outfits:

  • Casual – pair them with jeans and oversized Off-White T-shirts or a basic hoodie and joggers.
  • Streetwear Experiments – try layered looks with bold color accents that highlight the bright laces and tags iconic to this collection.
  • Smart-Casual – choose more subtle colorways (e.g., “1 of 50”) to add a touch of flair to dressier outfits, such as blazers or button-down shirts.

Summary

Above all, Nike x Off-White “LOT” is a tribute to creativity and innovative footwear design. Each of the 50 pairs references the classic Nike Dunk Low silhouette, enhanced with unique details and individual numbering. Limited availability and the one-of-a-kind nature of each pair make the entire collection a coveted prize for collectors, while Virgil Abloh’s unmistakable style ensures these sneakers are impossible to overlook.