New Balance

New Balance is a brand that was founded in Boston in 1906. From the very beginning, it focused on using high-quality materials and bold designs. Originally, the company created products that supported the arch of the foot and were aimed at athletes and people who spent all day on their feet.

More than 50 years later, in the 1960s, the company decided to create shoes using its coveted foot support system. The company is always concerned about the quality of its products. Models such as the 99X often used suede, leather and 3M reflective materials and the brand’s SBS ABZORB lining in the heels of the shoes.

New Balance shoes quickly became a must-have closet item among athletes, sneakerheads or those looking to expand their sneaker collection.

Limited New Balance shoes

Many New Balance brand enthusiasts prefer unique models that allude to a streetwear lifestyle. We are talking about such models as the New Balance 530 or New Balance 530!

Retro models such as the New Balance 990 have the Dad Shoe designation. Collaborations like the one with Aimé Leon Dore on the NEW BALANCE 550 help keep the shoe at the top of the fashion canon.

Consecutive collaborations with brands Bodega, Kith, JJJound, Salehe Bembury and Stray Rats enabled New Balance to push the brand further in the streetwear world thanks to which models like NEW BALANCE 2002Rand New Balance 574 became classics.